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This domain welshcoffee.com has the following in the site, "We are a proud Welsh Company and proud that our coffee is Fairly Traded." We analyzed that the website also stated " Our coffee supplier trades fairly and directly with their coffee farmers." It also stated " They pay more than average for our coffee and re-invest in the farms and local community. We supply hotels, restaurants, cafes, pubs and homes with top quality coffee that is roasted in Wales. Order Welsh Coffee online today! There is more than one way to buy fairly traded coffee! 1Kg Bag 14 plus 2. 250g Bag 5 plus 1." The header had Buy Coffee Online as the highest ranking search term. It was followed by Welsh Coffee, Ordering Coffee in Wales, and Ordering Coffee online which isn't as ranked as highly as Buy Coffee Online. The next words they used was Fairly Traded Coffee. The Welsh Coffee Company was also included but might not be understood by web engines.